Immediately sold out, controversy-sparking and extensively discussed: these 5 products (almost) went viral in 2015. For those of you who haven’t heard about them, here’s our list.
1.The World Fastest Manicure – Spray
A nail polish you actually spray on? Seriously? Absolutely. It’s fast, it’s fun, it’s new and one wonders how exactly it works – the answer is: by adhering to your base coat. The Nails Inc Paint Can costs £10 and, since its tutorial video taught how to obtain the world fastest manicure, it sold out in the UK. Let’s wait for a second batch: all you can do right now it putting your name on a waiting list.
2. Kylie’s Lip Kit
Though she admitted that she had lips injections, Kylie’s Jenner first three shades of liquid, matt lip-kit sold out in the internet in a matter of hours. A marketing genius, Kylie also challenged her fans to share photos of how they wear the products on Instagram using the hashtag #lipkitbykylie. The second batch also sold out quickly, so if you want to order one, put your name in Kylie’s website to be notified.
3. Mac Cinderella Collection
Mac has teamed up with Disney’s Cinderella to create a collection that sold out almost immediately—and then went on sale on eBay for about five times its original price. Marketing buzz, or real quality? Probably both: the Mac products are among our favourites indeed.
4. Drake’s lipstick by Tom Ford
Drake was honoured in Tom Ford’s Lips & Boys collection by having one shade named after him. The lipstick sold out within minutes when it went on sale Net-a-Porter, with no plans to restock. You can buy it on Ebay, at about 5 times more than the original price.
5. Becca’s Champagne Pop Highlighter
In the first 20 minutes it was available on Sephora.com, the Becca Champagne Pop Highlighter sold a record-breaking 25,000 units. Velvety, ultrapigmented and created with the help of beauty vlogger Jaklyn Hill, this palette gives your skin an eye-catching glow without any visible glitter or shimmer particles.