About Us

Beatrice Lessi

Beatirce Lessi swiss lifestyle fashion blogger

Beatrice is an Italian ultra runner who completed 20 marathons and ultra marathons including:

She his now enrolled to run the coldest and most far away race in the world, Antartica Marathon.

As a passionate traveler, she also went twice around the world, once with her husband and once with her husband and  kids. She has three daughters, is married and lives in Zurich.

Beatrice studied literature and languages in Pisa, then worked in London for nine years as a bond broker, moved to New York in 2000 and finally to Zurich.

Being Italian, fashion, good food, art and beauty were always in her DNA. Beatrice feels equally at ease on a red carpet event and running in the mountains. She loves high quality, nature and has a green heart.

Three years ago she was diagnosed with arthritis and was told by a sport doctor to quit running. As an answer, she ran 100 km (Il Passatore) and then started joining adventure races. She would have never done it without that diagnosis – maybe this can inspire women (and men) not to listen to negative people and to follow their dreams!

Beatrice is 53 years old.


On Top of Swiss Blogs

Beatrice and Geri are two swiss fashion bloggers whose blog has just been ranked number 1 in Switzerland by Seekahost and is always ranked in the top 5 fashion and lifestyle blogs in Switzerland

According to Feedspot, it’s n.2 Fashion Blog in Switzerland.

Skyscanner ranks it as the n. 5 Swiss travel blog.

The Swiss active scene is a way of living and becomes a very special, privileged and lively lifestyle where culture, fashion, show business, and even politics meet. Online and offline, Switzerland offers a lot of fun and innovation. Swiss bloggers are proud to be part of it and report regularly, sometimes with articles and sometimes with pictures or videos on social media and in a Zurich fashion blog.

Swiss Fashion

You might know it already: Switzerland is a very expensive country. That’s why swiss fashion brands made in Switzerland tend to cooperate with other countries (Italy for examples, because of its closeness and more affordable prices). Swiss fashion is, therefore, a not very explored field that we love to represent both virtually and in real life.

A Zurich fashion and lifestyle blog: How It All Started

Beatrice and Geri both worked for Xenia Tchoumitcheva’s Swiss fashion blog and met online. Beatrice had just founded Ask the Monsters and was looking for a partner, because she felt that attending events, reporting and taking pictures was much easier in two, than being a single blogger. But it had to be the right person!

Geri, with her model looks, social media skills, experience in the fashion industry and knowledge about images, was the perfect match. Two minutes into their first coffee, they knew they would work together. In 6 months, their portfolio became 4 times bigger and they started to have returning clients.

Why Monsters? A Swiss Lifestyle Blog

Margot Fonteyn once said: take your work seriously, but never yourself. The name Monsters was simply thought to catch attention and report about fashion and lifestyle in Switzerland with a smile. We are perfectly aware of the fact that the world is facing unprecedented, important challenges and we are “only” entertaining. Hopefully, with our smile and positive, healthy, even fashionable lifestyle we can inspire a lot of women to present themselves at their best and find fun and meaningfulness in their lives.

 Germina Preses

Germina, or Geri, is Swiss-Italian, born in Bosnia Herzegovina and raised in Lugano.

She studied psychology in London and later followed her passion for the fashion industry and moved to Zurich where she worked as retail buyer. In 2015 Geri became the Project Manager of ChicOverdose, Xenia Tchoumi’s swiss fashion Blog, developing a strong passion and next generation expertise about the online business and its fast paced growing environment. She believes in the power of Social Media as the future of marketing and advertisement.

Swiss fashion blogger Germina Preses



Holly Zimmermann – Health & Fitness

Holly was born and raised in the United States where she worked for several years as a Mechanical Engineer in Research & Development for military applications. In 2000, she moved to Germany with her German husband with whom she now has four children. Holly still works part-time in the technical industry, but every free minute she spends running and taking part in races of all distances, including the 257-km Marathon des Sables in April 2016 (a television interview about her preparations and the race itself can be seen here). Holly is an enthusiastic vegan and encourages a healthy lifestyle not only within her family but also through motivational speaking in companies, at sporting events and for local charities. Public speaking events (in either English or German) include a discussion on ‘Quality in Endurance Sports’ at Continental Corporation, Regensburg; and ‘How Can Role Models Motivate Others?’ at the Annual Meeting of Retired Professional Athletes, Schwandorf, Germany.

Her latest book, Running Everest, about her Everest experience together with Beatrice, is now available on Amazon to pre order.

Swiss fashion blogger contributor fitness Holly Zimmermann