October 30, 2024 | Events Running Zurich Running with Swiss Champions Laureus did it again! How can you convince gold medalists, Swiss champions, and highly competitive athletes to run very slowly in the city of Zurich, together with people who can hardly follow them, for no competition, compensation or immediate advantage? Laureus did…
October 20, 2024 | Culture Events Are you a Materialist? Do you remember the time Madonna used to sing Material Girl? You know that we are living in a material world and I am a material girl She perfectly picked the 80’s vibe. Owning things and making money was encouraged and seen…
August 27, 2024 | cars St.Moritz Best of Passione Engadina Passione Engadina has just finished, and photographers are editing their pictures. I liked many of the imges, and selected my favorite ones. Here is a gallery of some of the best. Roadmap to Good Times Air and Fire Hand Job Watch.…
August 26, 2024 | cars Events St.Moritz Passione Engadina “Fasten your seatbelts…wait a minute, where are they?” This is what you might think, if you join Passione Engadina, a rally for Italian cars only, which is held every year in the beautiful nature of the Swiss mountains, in the region around St.Moritz.…
July 28, 2024 | Accesories Fitness Running The Ferrari of running shoes Our favorite is back! A man and a woman’s points of view about the same subject: in this case, the New Balance Rebel V4. He says: Beatrice, what’s your motivation to buy new running shoes? I’ll tell you what mine is. First…
July 11, 2024 | Culture Environment Events Public speaking Luxury in Transition Photos: Elena Steness A Hot Topic How should one represent and market luxury in such a complex moment of the world? With values changing so deeply, does it make sense to talk about this industry? The Swiss Travel Communicators Association discussed this…
June 24, 2024 | Events Laureus Sport for Good 2024 What is the Sport for Good Weekend? Imagine the beautiful Swiss mountains. Titlis, Engelberg, and their gorgeous nature in Summer. Now imagine you can spend a weekend there in a beautiful hotel, and share your time with the best Swiss athletes. They…
June 11, 2024 | Art Events Lifestyle The New Art Basel New CEO (Noah Horowitz), new all digital accreditation, new uniforms, new galleries, a new installation from my favourite contemporary artist (Refik Anadol), Art Basel 2024 has a new version indeed. Today I went to visit, for its pre-opening and press conference. It…
June 6, 2024 | Health Lifestyle Sleeping Hacks for Summer Let’s say you are learning a language. Do you learn it the moment you memorise some words? No, your brain will register the information at night, while sleeping. And let’s say you are I’m the gym, lifting weights. Does your muscle become…
May 27, 2024 | Beatrice's Top 10 Travel How to road trip from Zürich to the end of Europe – 10 tips Road trips allow you to see what you could never see, if you are just flying from airport to airport. Meet locals, discover villages you’ve never heard of, and, in…