| Beauty,

Philips Beauty Summit 2016

Beatrice Lessi

Did you know that beauty has its own summit? It is organised by Philips and was in Amsterdam this year. The results of a study of 11’000 women allover the world were presented. We (press and bloggers) also had the chance to see some of the masterpieces of the Netherlands – later on, we were offered a private tour and dinner in the stunning Rijkmuseum. So here are the main trends of contemporary beauty – I wonder if you agree with them.

What Are The Main Beauty Trends in 2016?

  • Women Feel More Confident

Let’s start with the good news: women feel more confident. When asked if they feel beautiful, 57% of women answered “yes”, up from 51% last year.

  • They See Beauty As Holistic

More and more the beauty industry will need to team up with companies in the field of health, nutrition, and even psychology: women feel more beautiful when healthy and when they are happy, and also consider beauty the result of many complex elements together.

  • Organic, Sustainable

These is a massive trend towards sustainable products: women (and especially young women) are not keen on products that don’t take this issue into account, read and get informed about it and make clear choices accordingly.

  • Personalised

It’s not only Coca-Cola or the Nutella jar with your name on it: women appreciate more and more products that are especially made for them, custom-made, freshly made, etc. Women from China and India, in particular,  have shown a massive preference for anything personalised.

  • The 3 heroes

What are women mostly interested in, when it comes to beauty, would you know? The number 1 issue is their skin. Number 2 is their smile. Much lower in the chart, number 3, is their body.

  • The 3 Philips bestsellers

What are the 3 products that Philips sells again and again? Number 1 is their hairdryers. Number 2 is the facial cleansing brush tool VisaPure. Number 3 is the laser hair removal Lumia.

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At the Philips wall – and before my hair was curled in soft waves. Photo courtesy of Stephan Gubler.

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Telling the photographer I love him – and showing off my Pandora bracelets. Photo courtesy of Stephan Gubler.

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One of the beautiful rooms in the Felix Meritis building in Amsterdam. Photo courtesy of Stephan Gubler.

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Under expert hands – tips to use the Philips curling iron. Photo courtesy of Stephan Gubler.

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Beautiful columns in the Felix Meritis building in Amsterdam. Photo courtesy of Stephan Gubler.

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Restoring my shine. Photo courtesy of Stephan Gubler.

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Final effect – I feel like a super model! Photo courtesy of Stephan Gubler.

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Illustrating the results of the beauty study. Photo courtesy of Stephan Gubler.

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No it’s not a model – it’s Nicoletta Studer, Philips marketing manager for Switzerland, at a demonstration with Visa Pure.

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Geri and VisaPure