Did you know that beauty has its own summit? It is organised by Philips and was in Amsterdam this year. The results of a study of 11’000 women allover the world were presented. We (press and bloggers) also had the chance to see some of the masterpieces of the Netherlands – later on, we were offered a private tour and dinner in the stunning Rijkmuseum. So here are the main trends of contemporary beauty – I wonder if you agree with them.
What Are The Main Beauty Trends in 2016?
- Women Feel More Confident
Let’s start with the good news: women feel more confident. When asked if they feel beautiful, 57% of women answered “yes”, up from 51% last year.
- They See Beauty As Holistic
More and more the beauty industry will need to team up with companies in the field of health, nutrition, and even psychology: women feel more beautiful when healthy and when they are happy, and also consider beauty the result of many complex elements together.
- Organic, Sustainable
These is a massive trend towards sustainable products: women (and especially young women) are not keen on products that don’t take this issue into account, read and get informed about it and make clear choices accordingly.
It’s not only Coca-Cola or the Nutella jar with your name on it: women appreciate more and more products that are especially made for them, custom-made, freshly made, etc. Women from China and India, in particular, have shown a massive preference for anything personalised.
- The 3 heroes
What are women mostly interested in, when it comes to beauty, would you know? The number 1 issue is their skin. Number 2 is their smile. Much lower in the chart, number 3, is their body.
- The 3 Philips bestsellers