Von Moos Pens of Switzerland is a premium brand of writing instruments that look more like customised jewellery, than simple fountain pens. Its customers are typically UHNW individuals who love top quality and something created especially for them with the finest materials.
When I met the team behind it, its founder André Von Moos and its designer Claudia Astore, I wasn’t surprised. André is the typical Swiss gentleman and entrepreneur you want to work with, and Claudia is the creative mind – who might be mistaken for a model as well. Together, they exude elegance.
Beauty and Emotion
The Von Moos concept is very traditional – hand writing at its best – but also constantly evolving.
Have you seen the new concept we are studying? A pen that can open your car, your door, and can use your credit card, thanks to its chip.
We still use the best raw materials and privilege sensual shapes. Beauty that can give you an emotion!
Claudia shows me how she starts to sketch ideas and, together with André, they create different pens that will end up being purchased allover the world.
This is a flower I’m going to realise in gold filigrane to decorate a wooden pen
A fine writing instrument is an exclusive present people are redescovering more and more. A present for a lifetime or important occasions to give yourself or a loved one…we’ve been working together for ten years now, and are proud to represent Swiss excellence in some of the best spots in the world.
When I start to photograph her sketches, she warns me:
Don’t show the Expo Dubai 2020 designs! They are still confidential!
So I’ll have to wait for those, but I wouldn’t be surprised if the Dubai silhouette will become their best seller.