The Global Beauty Index
Every year, Philips interviews about 11’000 women around the globe, asks them about their beauty habits, wishes and needs. The results are shown at the Global Beauty Summit in Amsterdam where Rianne Meijerman, Global Business Leader Philips Beauty, presents the findings of the study to journalists, influencers, beauty experts and to the Philips Beauty crew.
Past and future blend harmoniously during the whole event .This year, silver mirrors decorated our rooms and tables or floated in the air, hanging from trees and gently reflecting the candle light.
They were the symbol of the question we were all asked: what do you see in the mirror? What is the future of beauty?
Beauty in a World of Flux
The question has many answers, because it’s a fact that mega developments are completely reshaping the way we live our lives and view the world around us. We live in an world of flux.
What is normal, what is standard? Everything is moving and changing. How can one innovate in such a situation? By investing in research, but also simply by meeting real women, talking to them one-on-one, listening with passion and attention to what every “normal” person has to say. And sharing a good laugh!
Beauty trends 2018
Some of the key findings of the 2018 Global Beauty Index:
- The Nr.1 thing that makes women most excited about the world of beauty in the future is…
…the idea of personalised advice on how to keep hair and skin healthy
- The Nr.2 priority for women when buying beauty products is easy-to-use products
- 78% believe that you cannot look healthy without being healthy on the inside
- 69% of women wish that they understood their body better so they can feel the best
- 63% of women would rather that their skin looks healthier than younger
- There is no one-size-fits-all approach to beauty. Today’s woman expects brands to provide solutions tailored to her and her needs, weather it’s an App to track her health and fitness, or a cleansing tool that senses her specific skin needs
Tech and Glam
Would you agree with what women around the world said? Would you also like to have small, light, easy-to-use tools that measure your skin and hair, and immediately tell you what you should do to improve?
Personally, being a sporty and competitive person, I really enjoyed having my skin measured and compared to the average woman. I was so curious about the results! I measured every single area.
I also enjoyed trying augmented reality, talking to a futuristic mirror, discovering the secrets of face brushes and testing every possible hair device.
Here are some of the images from the event, and from Amsterdam. Thank you Philips for organising and showing us where the future is going – all while dressing up and enjoying some glamour!